Capital FM
Capital Facility Management is a top-notch facility management company that deals with governmental, industrial, and residential huge & complex projects. Believing in the power of resourceful facility management in its effect on both the growth and ease of the business workflow, they perform with a clean, clear, and calculated strategy. And that is what they are looking for to present through their logo and brand image; a corporate that implements according to the latest methodologies and always seeks safety and security in the tiniest details. With excellence, they perform, and with honesty, they deliver modernity and flexibility.
Service:
Branding
Industry:
Facility Management
Published:
30th July 2020
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Capital Fm Branding (Case Study)
- Experiential Focus: The branding for Capital Facility Management emphasizes delivering a professional and trustworthy experience. It reflects the company’s dedication to handling governmental, industrial, and residential projects with a clear, calculated, and efficient strategy that enhances both growth and workflow ease.
- Brand Storytelling: The new brand identity communicates Capital FM’s values of excellence, honesty, safety, and security. Through the logo and visual language, the brand highlights its commitment to modern methodologies, resourceful facility management, and attention to even the smallest details.
- Modern Aesthetics: The branding incorporates a clean, corporate, and flexible design style that balances modernity with professionalism. This ensures that the identity resonates with large-scale clients while maintaining a sense of innovation and adaptability.
Project Details
Outcome:
The final branding package for Capital Facility Management successfully conveys their essence as a leading facility management company handling large-scale governmental, industrial, and residential projects. It reflects their clean, calculated strategy and commitment to safety, security, modernity, and flexibility, positioning them as a trusted and forward-thinking corporate brand.
Key Deliverables:
- Logo Design
- Brand Guidelines
- Color Palette and Typography
- Visual Identity for Digital and Print
