Brand Connection
From day one, this massive project and company needed our complete focus. Our research team managed to get the rest of the team’s detail-oriented research regarding the competitors’ analysis, SWOT analysis, and buyer persona, which directed us through the rest of the process . BSMART’s creative team succeeded in putting brand connection on the map of competition due to the services we perfectly executed.
Service:
Branding
Industry:
Information Technology
Published:
1st January 2020
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Brand Connection Branding (Case Study)
- Experiential Focus: The branding project for Brand Connection emphasized a research-driven approach to create an identity that is both competitive and customer-oriented. Through detailed competitor analysis, SWOT analysis, and buyer persona research, the brand was positioned to resonate strongly with its target audience.
- Brand Storytelling: The new identity reflects Brand Connection’s ambition to stand out in the market. By highlighting its strengths and aligning the brand with customer needs, the storytelling communicates trust, innovation, and a clear competitive edge, making the company a recognizable player in the IT industry.
- Modern Aesthetics: The design incorporates a sleek and professional aesthetic, ensuring that the brand identity is modern, visually appealing, and adaptable across digital and print platforms. This contemporary approach reinforces Brand Connection’s image as a forward-thinking technology brand.
Project Details
Outcome:
The final branding package for Brand Connection successfully positions the company as a strong competitor in the Information Technology industry. Guided by detailed competitor analysis, SWOT analysis, and buyer persona research, the new identity reflects a brand that is strategic, innovative, and customer-focused. It highlights Brand Connection’s ability to stand out in a competitive market with clarity and professionalism.
Key Deliverables:
- Logo Design
- Brand Guidelines
- Color Palette and Typography
- Visual Identity for Digital and Print
