PayMint FinTech
PayMint is a local company established in Egypt, Provides businesses with a powerful payment solution that allows them easy cashless payments, a strong payroll management system, and also provides businesses with fringe benefits for employees which makes PayMint the best solution that provides this bundle of services.
Service:
Branding
Industry:
Financial Technology
Published:
29th July 2019
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Paymint Fintech Branding (Case Study)
- Seamless Experience: The branding highlights PayMint’s ability to simplify financial operations, ensuring businesses and employees enjoy easy, secure, and cashless payment solutions that enhance everyday convenience.
- Brand Storytelling: The visual identity reflects PayMint’s mission to empower businesses with payroll management and employee benefits. Through modern design elements and strategic messaging, the brand communicates trust, efficiency, and innovation.
- Modern Aesthetics: The branding adopts a clean, professional, and forward-looking design approach, aligning with PayMint’s position as a cutting-edge fintech solution in Egypt’s digital economy.
Project Details
Outcome:
The final branding package for PayMint FinTech successfully reflects their role as a leading local fintech company in Egypt. It positions them as a modern, reliable, and innovative provider of cashless payment solutions, payroll management, and employee benefits, reinforcing trust and efficiency in the digital economy.
Key Deliverables:
- Logo Design
- Brand Guidelines
- Color Palette and Typography
- Visual Identity for Digital and Print
